Martin: Shall we start at the beginning? Can you tell us how are you qualified to talk to us about your part of marketing which is brand and identity?
Bobby: Yes. Thank you very much. My main current qualification is I'm the founder and creative director of Autotelic Arts, you can check our website out autotelic.art. What we do is high vibrational branding, the main focus of that is finding the most pure and powerful parts of my customers identities and then using those to build a brand that positions them as the pioneers of positive impact and change in their area of work.
I've had the company almost two years now and in this capacity I am specifically looking for positive impact businesses who, to get some guidance on that, could could be working in any one of the sustainability goals, there’s, I think, there's 12 or 17 of those. Any number of those and really, as someone who's an artist at heart, my intention is to use my creativity to help them make a bigger impact and to reach more people in a more effective way. Previously to that I've  had a long career working in the digital industries in London. I've  worked with tech startups leading the creative side for them and coming up with creative concepts. I've  worked for multi-platform production agencies doing a lot of digital deliverables and I've  worked for a lot of ad agencies during the boom period of flash, doing a lot of interactive rich media content. The general trajectory of my career has been coming from a creative heart but branching out to to work amongst the wonderful array of elaborate digital spheres that came up over the last 15 to 20 years.
Nowadays I've really come back to what's close to my heart which is the creative side and working very closely with people to realise a high vibrational identity and brand for them.
Martin: Okay, so that's interesting. So you've done traditional businesses like  tech startups who are your clients typically now? Who are you working with currently?
Bobby: Typically my clients will be in the personal development or spiritual development worlds. They will be highly empathic and very talented, compassionate professionals who use their skills to help others grow and transcend their life context; either heal trauma or grow and develop greater capacity to go about their own lives. To give you a quick example that might be yoga. For instance, one of my clients is called The Baptiste Foundation and they take the the healing and the personal development capabilities of yoga into underprivileged communities like inner city kids. They're very active in the states, primarily based there. Another client is a psychologist and clinical sexologist who is also a Wim Hof trainer and instructor. He created this wonderful program that focuses on a three-day retreat where he uses the the power ...
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