Martin Henley: Can tell us all how you are qualified to talk to us about marketing.
Barnaby Wynter: Okay, so it's always easy to talk about yourself. So I started with a psychology degree at Dundee University. With the sole intention of becoming an educational psychologist realized halfway through I wasn't going to become one of those. Because it wasn't my style. I settled on advertising as a career. So left University missed the deadline for for applying for a postgraduate course. So when rode around Australia on a motorcycle for a year came back and did a postgraduate diploma in advertising and also wanting marketing at the same time from that shot straight into the advertising industry worked for nothing for an agency called Lonsdale important square on primarily the abbey national accounts. And after that three month period came to an end or joined a small agency and firing into launch thinkable, the fit to carto the fear theory No, I worked on Saab, Scania trucks, RJ haul car leasing and Weber carburetors, took on my first mentor, after about eight months in industry and sat down with him and said, you know, what do I do?
Barnaby Wynter:: And he said, Well, you've got if you are going to pursue a career in advertising, automotive is a great place to be it's the second largest purchase anybody ever makes. You'll always have a career in that. And I said, that sounds really interesting. He said, You got a CV to die for for that going forward. And I said, Oh, that's that's really cool. I said, What are other alternatives are then he said, Well, the other thing you can do is you can become what's called a specialist generalist. Now is another as you work across lots of different clients. Learn how business works, and then maybe later on in your career, you can be more advisory on a business sensors and all of that sounds really good as well. I said, which, which one should I do? And he said, am I right in saying that you write a Vespa scooter and you've got a beetle cabriolet and I said, Yes. And I have both still today. And he said, You're not a Motorhead. So do not go down the automotive route, because you won't like Formula One racing and talking about Lamborghinis and Ferraris and whatever for the rest of your life.
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