ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Communicating For Impact. Tertiary Webinar Part 1"
Episode Synopsis
Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?
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