Sina Zere didn’t plan to be an entrepreneur. But when she saw a gap in Edmonton’s esthetics market, she opened her own wax bar, Buff Wax Spot. She joins Trudy and guest co-host Heather Thomson, Vice President of Economy and Engagement at Edmonton Chamber of Commerce for a lively conversation ranging from what sets Buff Wax Spot apart from the pack, why Sina will always stick to her inclusive business practices, and why clients don’t want to look at your family photos while they’re getting waxed. Find Edify on Facebook, Instagram and X.--From This Episode-- Read about all the Edifier Awards winners in the Jan/Feb issue of Edify Magazine. (00:15) - - Meet Guest Co-host, Heather Thomson

(03:22) - - Introducing Retail Maverick Sina Zere

(05:39) - - Building a Client Base

(08:22) - - Doing Business Differently

(15:24) - - Inclusivity in Business

(21:11) - - Creating the Right Client Experience

(27:05) - - If I Could Turn Back Time
--Credits—Hosted by Trudy Callaghan with guest co-host Heather ThomsonProduced by Odvod MediaAudio Engineering by Steve GlenOriginal music by Darrin Hagen

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