507: Macy's is Using Pinterest Pincodes in Summer Campaign

08/07/2019 12 min Temporada 3 Episodio 507

Listen "507: Macy's is Using Pinterest Pincodes in Summer Campaign"

Episode Synopsis

Macy’s recently launched an out-of-home experiential campaign that asks consumers to use their phones at popular summer spots around the United States. 
In partnership with Pinterest, these places feature Pinterest Pincodes that consumers can scan with their phones, and are then directed to a Pinterest board with outfits curated for that specific location.

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