248: Macys and b8ta Partner for Pop-Up Shops

eCommerce Minute
21/06/2018 6 min Temporada 1

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Episode Synopsis

Macy's has announced its partnering with electronics discovery store b8ta to expand it's Market @Macy's pop-up shops within Macy's stores. Part of the deal includes Macy's taking a minority stake in b8ta, which also helps brands build out physical stores.

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