Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.  In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon.  Hit PLAY to hear:  The 3 retention strategies that power a $2M luxury eCommerce brand 💡 Why Klim believes your physical store might be your best ad channel 🏬 How Allure builds personal relationships with shoppers using WhatsApp 📲 What happens when you watch customers shop on your website 👀 How a lean team of 7 runs a global boutique brand 💪 The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁  Key timestamps to dive straight in: [04:04] Fashion eCommerce Opportunity in France [07:10] Personalized Wardrobe Consultation Service [11:39] Retention-Focused Business Strategies [14:02] Retail Operations and Marketing Strategy [19:24] Personal Touch in eCommerce Segmentation [22:03] Optimising Customer Purchase Journey [23:59] Listen to Klim’s Top Tips!  Full episode notes here: https://ecmp.info/555This podcast uses the following third-party services for analysis:Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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