Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.  Hit PLAY to hear: What Zone3 is all about How to balance niche markets The importance of community in building and scaling a brand Sustainability and how it works in performance products Nailing the basics and keeping things simple  Key timestamps to dive straight in: [03:11] Closed business for family, pursued consulting and eCommerce. [05:55] Focus on two core markets with different products, price points, and communities. [08:10] Community passion and quality define marketing approach. [10:06] Invested in grassroots events, clubs, ambassador networks. [14:28] Balancing opportunities with strategic resource management. [17:06] Nail basics before adopting new technologies. [20:14] Launched biodegradable wetsuit; pursuing sustainable innovations. {21:50] Listen to Malina’s Top Tips!  Full episode notes here: https://ecmp.info/517..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/---
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