10. Scaling and staying grounded: How Kayla built a multi-million dollar skincare brand and maintained a connection with her audience

eCommerce Marketing Society with Lisa Byrne
23/02/2021 46 min Temporada 1 Episodio 10
10. Scaling and staying grounded: How Kayla built a multi-million dollar skincare brand and maintained a connection with her audience

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Episode Synopsis

Special guest Kayla Houlihan, Founder of Tribe Skincare  We discuss: How she started What marketing worked for her in the beginning How her marketing has changed over the past 3 years and what she focuses on now. TikTok, influencers and Instagram How she scaled How she built her team How her role has changed Rebranding Tribe - the steps she’s taking    Links: www.tribeskincare.com.au https://www.lisabyrne.com.au/myprogram https://www.lisabyrne.com.au/bookcallSee omnystudio.com/listener for privacy information.

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