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Listen "Why Customer Value Optimisation is more powerful than Conversion Rate Optimisation and how to implement it with Valentin Radu. "
Episode Synopsis
*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product. *What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely *How cognitive biases like 'loss aversion' can improve your marketing performance*The 'job to be done' framework and why it's more powerful than traditional customer personasLinks Mentioned. https://academy.omniconvert.com/pages/valentin-radu
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