Ryan Hunter Masters is a Colorado-based musician who loves to dance. In 2015 he launched Show Her Off to teach swing dancing online. The business sells video courses — streaming and DVD — to booming success.Hunter Masters first appeared on the podcast in 2019. In this second conversation, he addressed the origins of Show Her Off, customer acquisition channels, and his internal litmus test for starting any new company. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6pSlFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

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