Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency.He's now head of marketing for Recart, an SMS platform, but his passion is empowering colleagues and clients. "I find joy in bigging others up," he says.In this episode, he shares his ecommerce journey, communication methods, and, importantly, achieving sobriety.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qNSFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

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