An entire business focused on pet frogs may be the ultimate long-tail venture. Josh Williard's company, JoshsFrogs.com, breeds and sells frogs and the products that support them. Founded in 2007, Josh's Frogs has scaled to 90 employees across two Michigan-based facilities."We've been growing by leaps and bounds," he said, seemingly in frog-speak.Selling frogs, while unique, has many of the same challenges as other online merchants. Willard discussed those challenges and more with host Eric Bandholz.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oZcFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

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