By late 2023 Aaron Powell had become disillusioned with Bunch Bikes, the electric cargo bicycle company he founded in 2017. Costs were rising, cash was scarce, and the supply chain was chaotic.He contemplated chucking it all, selling the business, and moving his family to Europe from his base in Texas.Then he reconsidered. Bunch Bikes had many positives, including a sense of purpose and meaning from improving customers' lives. So he stayed.Aaron first appeared on the podcast two years ago. In this latest conversation, he addresses business uncertainty, resilience, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/e-bike-founders-path-to-purposeFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com/

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