Katrina McKinnon owns CopySmiths, a global blog-writing agency for ecommerce companies. Once wary of artificial intelligence-powered writing tools, she now embraces them. Moreover, she sees a coming sea change where storytellers — liberal arts folks — are the AI "prompt engineers" that drive much of marketing.She discusses the evolution of her business, working with Kenya-based writers, and the benefits and opportunities of AI tools.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nbiFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts***The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company, founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

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