Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header sections Why the footer might be your most valuable email real estate How to make it personalised by using conditional content The brilliant part? Most of these small tweeks can be set up once and used time and time again.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

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