Listen "Email Campaign Styles That Are Working Now (2025)"
Episode Synopsis
Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!). You'll discover: Why personal letter-style emails are creating deeper connections with subscribers How to tap into seasonal emotions rather than just seasonal timing The surprising return of digest-format emails (and why they're working again) Quick-win educational content that provides instant value User-generated content features that build powerful social proof It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls. And don’t forget to check out the accompanying blog to episode here to see some practical examples. Want more? Learn more about how to get engagement with your emails in Engaging Emails. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.
More episodes of the podcast Easy Email Marketing with Yael Keon
Stop Making these 10 Welcome Series Mistakes
14/09/2025
Supporting 1000s of Members with Dr Kyla
17/08/2025
7 Email Engagement Drivers
03/08/2025
5 Minute Email Engagement Checkup
20/07/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.