ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The "Icks": Unplugged"
Episode Synopsis
You don’t always know it’s an ick… until it icks. 😬In this episode, we unpack the rise of “the ick” — where it comes from, how personal icks can be, and how brands (for better or worse) try to use icks in marketing. Can marketers successfully lean into consumer turn-offs? Or does it backfire?Plus:🔥 This week’s Marketing Hot Take⚡ A rapid-fire round of Ick or Not That Deep? Play along!🎧 Tune in now to The Icks: Unplugged!
More episodes of the podcast Ducks Unplugged
Comeback Stories: Unplugged
13/01/2026
New Year, New Energy: Unplugged
08/01/2026
Predictions: Unplugged
31/12/2025
Holiday Brand Crisis Hotline: Unplugged
23/12/2025
The Mascot Effect: Unplugged
11/12/2025
Fix that Brand!: Mini
04/12/2025
Ducksgiving: Unplugged
26/11/2025
Duck Debate (Turkey Day Edition): Mini
20/11/2025
Blind Marketing Test: Unplugged
13/11/2025
Duck Debate (it's now monthly!): Mini
06/11/2025
In God we trust