For today's episode of The Ecommerce Playbook Podcast, we're featuring our latest episode of The DTC Hotline. Richard Gaffin is joined by Tony Chopp (VP of Paid Media) and Luke Austin (VP of Ecommerce Strategy) to take on real questions from DTC operators.They tackle:What to do when your Meta campaign suddenly “stops working”How to troubleshoot between creative fatigue vs. policy/pixel/payment issuesConvincing strict brand teams to loosen up and allow creative diversityWhether top-of-funnel campaigns (Add-to-Cart, Awareness, etc.) are worth it, and how to measure their impactThe niches and product types they’d choose (and avoid) if starting an eCom brand todayThis is where your questions get answered with hot takes and cold truths from CTC’s sharpest operators.Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out YotpoCall or text us your questions: 866-DTC-2263Explore the Prophit System: prophitsystem.comThe DTC Hotline mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

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