How should your Meta Ads account be structured to win this Black Friday and Cyber Monday? In this episode of The DTC Hotline, the CTC crew Richard, Tony, and Luke break down exactly how to set up your Meta account for BFCM success.You’ll learn:The simplest campaign structure that maximizes performance during peak salesWhen (and why) to use separate campaigns or bid capsHow to create a “phantom” highest-volume campaign ready to flip on when spend surgesThe right budget pacing and time-zone settings for the BFCM weekendQuick landing page, creative, and offer consistency tips that keep your Meta ecosystem tightWhether you’re managing seven figure ad spend or just trying to get your setup right before Black Friday hits, this episode gives you a clear, tested roadmap straight from CTC’s media team.Show Notes:Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermat.com/ctcExplore the Prophit System: https://www.prophitsystem.comThe DTC Hotline mailbag is open — email us at [email protected] to ask us your eComm questions.

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