This episode investigates the development and launch of the Ford Mustang, which created an entirely new market segment. We explore Lee Iacocca's vision for a youth-oriented vehicle, the secret market research that identified the emerging baby boomer market, and the revolutionary marketing campaign. The episode details the engineering compromises that made the car affordable, the impact of the New York World's Fair debut, and how the Mustang's success spawned numerous competitors. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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