In this conversation, Kimberly Evans, founder and CEO of Just Her Rideshare, shares her journey as a fourth-generation entrepreneur and the challenges she faced in the rideshare industry. She discusses the importance of community, safety, and empowerment for women, as well as the difficulties of raising capital as a minority woman. Kimberly emphasizes the significance of building a strong company culture, listening to customer feedback, and forming partnerships that align with her mission. She also reflects on managing fear and uncertainty as a founder and the importance of trusting oneself in decision-making.

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