In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half-day event, which included 3 panel discussions and some roundtable conversations.The first panel discussion saw Kyle Winterbottom joined by;Davin Crowley-Sweet, Chief Data Officer at National HighwaysKelly Hume, Lead Partner at BaringaKinnari Ladha, Chief Data Officer at Merlin EntertainmentsDaniel Hulme, Chief Data & AI Officer at WPPWhere they debated; The Biggest Challenges in Data, Analytics & AI and How They're Being Tackled, which includes;Why perceived data quality challenges are actually data confidence and communication issues.Why business leaders need a stronger data vocabulary to drive better outcomes. How shifting from projects to products improves data ownership and accountability.Why lack of trust in data stems from unclear standards and outdated systems.Why hype has led to organisations chasing use cases without defining problems.Why Low-hanging fruit often yields superficial success. Why true business value from AI comes from addressing complex, strategic problems.Why organisations must rethink processes not just adopt new tools.How brave leadership unlocks better digital decisions.Why data leaders must simplify the AI conversation for executives.How a dual AI strategy balances innovation and control.Why AI regulation is necessary but only when thoughtfully designed.Why ethical AI depends on explainability, not intentions.Why traditional company values don’t guide AI ethics.Why building trust in data starts with being trusted as a data leader.Why orchestration, not capability, is often the barrier to delivery.How reframing data roles helps escape the ‘service desk’ trap.Why tension in organisations can lead to better outcomes.Why upskilling execs in data requires empathy, not just...

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