As the logistics industry is growing rapidly, it’s essential to innovate constantly. And the key to keeping up with the fast-paced landscape is to utilize data. Dean Croke is the Principal Analyst for DAT iQ, the freight data and analytics operation at DAT. He brings 35 years of experience in data science, supply chain management, logistics, risk management, and human performance. In this episode, Dean discusses integrating data and technology into logistics, how to create more efficiency and profitability, trucker safety, and more.  In this episode, you’ll learn:  [12:35] The importance of implementing technology to monitor and optimize driver sleep patterns. [22:22] Using staffing and scheduling to improve driver well-being and efficiency. [30:10] The need for a cultural shift within the industry to create an open environment where drivers can openly discuss issues without fear of repercussions.   Connect with the Guest: Dean Croke’s LinkedIn DAT Freight & Analytics   

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