From the Baby Breeze to Jack Sacks: The Creative Journey of Randy Christensen | Episode #25

22/08/2023 1h 25min Episodio 25

Listen "From the Baby Breeze to Jack Sacks: The Creative Journey of Randy Christensen | Episode #25"

Episode Synopsis

In this podcast episode, we sit down with the founder of Ben and James, a company that specializes in baby products. Randy Christensen shares the story behind their popular product, the swaddle sack, which was inspired by his own experience with his son. Randy's journey to entrepreneurship wasn't a smooth one. He started with a makeshift baby hammock, the "baby breeze," and later ventured into fabric squares. Despite facing rejection from his wife for previous business ideas, Randy took a leap of faith and invested $500 in fabric swatches. Starting a business was a learning curve for Randy. From creating a logo to finding a tag company, he had to learn everything from scratch. He even taught himself how to sew using YouTube tutorials and trial and error. Eventually, he mastered the art of sewing swaddle sacks and started selling them. He discusses the challenges he faced in starting his business, including learning how to sew and finding a manufacturer. Randy also talks about the success of his products, collaborating with influencers, and the importance of social media marketing. The conversation touches on topics such as timing, trusting intuition, and embracing opportunities in the digital age. Randy offers advice for aspiring entrepreneurs.

Want to learn more about Randy and Ben and James?
Check out their website
Youtube
Instagram

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