In this special episode of Because it Matters, live from the architects connect 2025, we explore the fascinating world of urban planning and architecture, with a special focus on the role of data and complex systems. Our guest Ed Parham, Director of Innovation and Design at Space Syntax shares deep insights into how architects use systemic thinking and data-driven analysis to make cities more human-friendly and livable.
From analyzing informal settlements to understanding the importance of well-connected street networks and how cities influence daily behavior and public health — this conversation reveals how targeted interventions and smart design can create long-term positive impacts.
We discuss why it’s crucial not just to look at numbers but to understand the complex relationships that shape urban life. You’ll learn why architects and planners today have a unique opportunity to design cities that are more sustainable and socially inclusive — without overpromising solutions.
Whether you’re interested in urban development, architecture, or the interaction between people and space, this episode offers a compelling look into the future of cities and the challenges we face.
Join us on this journey into urban systems, innovative data applications, and human-centered design. A conversation that shows how architecture shapes not just spaces, but life itself.

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