Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024.
 
And there are 5 extremely common mistakes that many marketers are making during their sales calls. 
 
Take it from me, if you don’t fix these ASAP, you could end up being sued by the FTC like I was. In my case, it all came down to 4 simple words my team was using during sales calls. I had no idea it was a violation, but it brought our company to its knees. 
 
We cover the 5 biggest mistakes in depth during this episode. Plus, you’ll discover…
 
Why asking about a prospect's "goals" is a ticking time bomb… 
The shady way sales reps use "qualifications" to mislead customers… 
How false urgency and scarcity can backfire in a big way… 
The exact words you MUST say on every sales call to stay compliant…

 
Plus, you'll get the inside story on how the FTC's legal maneuvering has made phone sales their #1 target - and why relying on "loopholes" is a sure path to disaster.
The hard truth is, if you're not training your sales team to avoid these mistakes, you're playing with fire. All it takes is a handful of reps going "off script" to bring your whole operation crashing down.
But don't panic. 
In the episode, we lay out simple steps you can take today to protect yourself, including the exact language to use (and avoid!) on your calls.
If your business relies on phone sales, this is a must-listen episode... 
Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 

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