NielsenIQ and domain names - DNW Podcast #319

04/01/2021 27 min Episodio 319
NielsenIQ and domain names - DNW Podcast #319

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Episode Synopsis

Nielsen — the company you know for TV ratings — is really much more than that. This year, the company is splitting into two. On today's show, I interview Jacqueline Woods, Chief Marketing Officer of NielsenIQ. We discuss the split, what NielsenIQ does, and how it chose its domain. Jacqueline also explains why the company decided to acquire the three-letter domain NIQ.com. Also: Donuts completes acquisition, GoDaddy phishing fury, reverse domain name hijacking. Sponsor: Dan.com