Listen "6 - Purpose"
Episode Synopsis
Purpose. It's another ubiquitous, overused word in the business world, and we're picking it apart! What does it mean to have a purpose? What should your company's purpose be? Is that like a mission statement? We're helping you understand what this word really means, and why it's important. Stuff with a purpose (yeah, we're corny!): Honeywell story about avoiding doing layoffs Workers value shared ethics in a company over money Simon Sinek's TED Talk: people don't buy what you do, they buy why you do it
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.