6 - Purpose

12/11/2018 27 min
6 - Purpose

Listen "6 - Purpose"

Episode Synopsis

Purpose. It's another ubiquitous, overused word in the business world, and we're picking it apart! What does it mean to have a purpose? What should your company's purpose be? Is that like a mission statement? We're helping you understand what this word really means, and why it's important.   Stuff with a purpose (yeah, we're corny!): Honeywell story about avoiding doing layoffs Workers value shared ethics in a company over money Simon Sinek's TED Talk: people don't buy what you do, they buy why you do it