Authenticity. What does that even mean?!? Don't worry, we're going to define it for you - complete with explaining why that word sometimes makes us roll our eyes - and how to avoid having the same reaction. Authenticity is important, albeit overused. People buy from, believe in, and trust those who seem authentic, so learn how to start incorporating more authenticity in your own life & leadership, as well as in your company & brand. Authentic building blocks: Authentic Leadership Questionnaire Ethical framework from the Markkula Center for Applied Ethics at Santa Clara University Telling your authentic story

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