To REALLY meet the healthcare wants and needs of a population, it is necessary to know them well. Otherwise, you will spend time and effort on activities and advertising that won't work. This episode starts with the basic assumption that too many doctors believe the ideal patient base will look like they do (fit their demographic profile). Their unique point of view will be lost as providers carry out these assumptions without doing good research. The Marketing Report and Practice Site Viability provide inexpensive research tools to help doctors learn about the lifestyles of patients in locations they are considering. As an aside, this is cutting-edge research technology provided by great vendors!   Visit our website at www.doctordemographics.com to get samples of these reports

Ver todos los episodios