Episode 13: Know your audience - The four news needs

Do we click?
27/12/2019 28 min Episodio 25
Episode 13: Know your audience - The four news needs

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Episode Synopsis

In episode 13 Mijke welcomes a visitor! Maike Olij, creative consultant, journalism and media expert, and writer of a book about the audience’s news needs is in the studio to tell us everything about how you can best reach your audience. She will explain her research, and the four news needs the audience has to read, watch or listen to the news.

More episodes of the podcast Do we click?

Episode 1: The click is dead 05/01/2019
Aflevering 1: De klik is dood 05/01/2019
Aflevering 2: Praktijk, perceptie en een persoonlijk verhaal over bezoekersstatistieken 14/02/2019
Episode 2: Practices, perceptions and a personal story about audience metrics 14/02/2019
Aflevering 3: Plugged in; De rol van technologie in de journalistiek 20/03/2019
Episode 3: Plugged in; The role of technology in journalism 20/03/2019
Aflevering 4: Het publieksdilemma (deel 1); Iedereen is het publiek 23/04/2019
Episode 4: The audience dilemma (part 1); Everybody is the audience 23/04/2019
Aflevering 5: Het publieksdilemma (deel 2); De kunst van het betrekken van je publiek 22/05/2019
Episode 5: The audience dilemma (part two); The art of audience engagement 22/05/2019
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