ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "31: He waits, tic follows tok..."
Episode Synopsis
119.5 seconds that's all it takes.....
But when you're waiting you know your waiting.
This is how long it takes for a pint of Guinness to be poured, it need not be fast, but it's defiantly slow.
The 119.5 seconds was also the founding of one of the best TV adverts ever, and you'd probably say one of the best adverts that changed the success of Guinness.
Prior to this advert Guinness was seen as an old mans drink... but after it it became cool.
So why am I talking about a TV Guinness advert?
This advert starts with 16 seconds of silence. That's a long time.
Then the first words are "he waits".
From a digital strategy point of view, it's worth looking at this advert in its parts, to understand just how strategic we "should and could" be with our digital channels.
Copywriting - this advert is framed in words that make people hang and think... "he waits" "that's what he does" "tic follows tok" - every word makes you think, because if you've ever waited for something for 119.5 seconds you'll know your waiting. The words get inside your head.
The content movie - sure you can do this nowadays on a shoestring, but how many of us really invest in the content we produce, is it that less is more now, better quality and less of it... this all links to our thinking on brand flares.
The music - this is brilliant, if you've ever suffered you'll know a wave has a rhythm, it has a beat, it has power. The music brings the whole thing together.
You can watch it here, or I've embedded it below.
#team #people #growth #argybargy
https://www.dx3.co.uk/free-guides
Here's Todays Podcast
But when you're waiting you know your waiting.
This is how long it takes for a pint of Guinness to be poured, it need not be fast, but it's defiantly slow.
The 119.5 seconds was also the founding of one of the best TV adverts ever, and you'd probably say one of the best adverts that changed the success of Guinness.
Prior to this advert Guinness was seen as an old mans drink... but after it it became cool.
So why am I talking about a TV Guinness advert?
This advert starts with 16 seconds of silence. That's a long time.
Then the first words are "he waits".
From a digital strategy point of view, it's worth looking at this advert in its parts, to understand just how strategic we "should and could" be with our digital channels.
Copywriting - this advert is framed in words that make people hang and think... "he waits" "that's what he does" "tic follows tok" - every word makes you think, because if you've ever waited for something for 119.5 seconds you'll know your waiting. The words get inside your head.
The content movie - sure you can do this nowadays on a shoestring, but how many of us really invest in the content we produce, is it that less is more now, better quality and less of it... this all links to our thinking on brand flares.
The music - this is brilliant, if you've ever suffered you'll know a wave has a rhythm, it has a beat, it has power. The music brings the whole thing together.
You can watch it here, or I've embedded it below.
#team #people #growth #argybargy
https://www.dx3.co.uk/free-guides
Here's Todays Podcast
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In God we trust