An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

06/10/2025 33 min Episodio 16
An Intentional Approach To Marketing Your Business on YouTube — With Marc Koenig

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Episode Synopsis

You may not need a new video every week to make YouTube work for your business.
In this episode, Marc Koenig shares his experience helping businesses use YouTube to grow, like bringing a channel from 19,000 to 200,000 subscribers in just 18 months. He reflects on what he learned when the team stepped back from constant output to a slower, more deliberate approach. 
Marc explains why YouTube can be a powerful channel for building trust (and when it isn’t the right fit). He points to one high-leverage move that strengthens your channel and carries over into the rest of your marketing.
If you’re wondering if YouTube is a good fit for your minimalist marketing plan, Marc gives a framework for understanding its impact and a roadmap for what comes next. 
Marc’s Website: https://www.marckoenig.com/about  
Follow Marc on X: https://twitter.com/MarcKoenig_ 
Follow Marc on YouTube: https://www.youtube.com/c/MarcKoenig  
Brittany’s Website: https://downeystrategy.com/  
Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/ 

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