Someone asks you to speak as an expert in your industry but you would rather die than get in front of a group. I know you are probably thinking no, but the next time you get asked, you need to say YES! It is a great way to get your personal brand out there and be seen as the expert in your industry. You can also get sales leads added to your list. I understand your hesitation, the first time I got asked to speak, I didn't realize how hard it would be until I tried it. I have spent years in sales, so I thought it was going to be easy for me like a sales call, but I was wrong! It's just like anything else, practice makes perfect! On this episode of the DO IT MY WAY Podcast, I share the most important steps you can take to prepare for a speaking engagement. The first thing you need to do is know your audience! Who is in the crowd? What is the biggest problem you can solve for them? Are they potential clients? Potential referrals? What value can you add to their life so they see you as the expert in your industry? Find out the other steps by listening now!

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