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Listen "13: Does TikTok marketing work?? (with 1B+ view creator/founder Michael Sikand)"
Episode Synopsis
THE GUEST
Michael Sikand is one of the co-hosts of the Out Future podcast, the entrepreneurship podcast for young people. Before this, and while he was in college, Michael co-founded a TikTok' business media' business aimed at Gen Z also called Our Future, that he sold to Morning Brew this year as a 22-year-old. Michael is obsessed with business and what makes people win, which is where his entire media empire started. Michael is an expert at story-telling and Gen-Z media.
THE QUESTIONS
[6:06] Should we use TikTok for B2B marketing? A B2B founder questions whether it's possible to market to his customers using short-form media effectively.
Absolutely! TikTok can be a super effective tool for marketing a B2B business.
While TikTok started out with a very young audience, like all social platforms - the audience demographic has changed a lot, and the primary user is now a millennial.
Organic short-form content, when done right, can be one the most cost-effective marketing tactics out there.
[14:51] How do I profit from a rising Youtuber or Tiktoker? A young entrepreneur has a knack for spotting content creators on the rise and wants to know how to make money in this space.
Creators are people and not businesses, so there is no stock market you can bet on in this world.
The creator economy is still growing, so the best way to make money here is to spot a creator you believe in and then add value! Edit, produce, find partnerships, or anything you like. But add value first and grow with them.
[22:43] Is paid media still working for you? After years of cheap paid marketing, a founder is struggling to find success with paid media.
While paid media was a super effective and cheap way to acquire clients, things have changed. This is no longer the silver bullet it once was.
Paid media can still have some success, but it is not cheap or easy.
The best way to rapidly scale a business through marketing is to find the next wave early. Paid ads were one of those waves, and we are seeing organic content coming to the end of its wave. You constantly need to be changing and searching for the next wave.
[27:58] Sponsored a TikToker with 1M followers and got only 15 clicks. Is this normal? A founder spends $1500 on a campaign with a creator and doesn't see immediate results.
Yes, this is absolutely normal. Short-form content is great for capturing attention at scale, but it does not convert to sales quickly at all.
The only way to win in content marketing is to play the long game, create a consistent strategy, and invest over time. This will take a while, but you will start to have success.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups.
THE SPONSOR
Thanks Miro for sponsoring this video! Click the link below and get 3 free boards forever!
https://miro.com/podcast
THE LINKS
Have a question you want us to answer? Send it through to [email protected]
Michael Sikand
LinkedIn: https://www.linkedin.com/in/michaelsikand/
Twitter/X: https://twitter.com/michaelsikand
Our Future Podcast: https://www.youtube.com/@OurFuturePod
My links
Youtube: https://youtube.com/@joelditrapani
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Other stuff: https://joelditrapani.com/
Newsletter: https://joel-di-trapani.ghost.io/
Michael Sikand is one of the co-hosts of the Out Future podcast, the entrepreneurship podcast for young people. Before this, and while he was in college, Michael co-founded a TikTok' business media' business aimed at Gen Z also called Our Future, that he sold to Morning Brew this year as a 22-year-old. Michael is obsessed with business and what makes people win, which is where his entire media empire started. Michael is an expert at story-telling and Gen-Z media.
THE QUESTIONS
[6:06] Should we use TikTok for B2B marketing? A B2B founder questions whether it's possible to market to his customers using short-form media effectively.
Absolutely! TikTok can be a super effective tool for marketing a B2B business.
While TikTok started out with a very young audience, like all social platforms - the audience demographic has changed a lot, and the primary user is now a millennial.
Organic short-form content, when done right, can be one the most cost-effective marketing tactics out there.
[14:51] How do I profit from a rising Youtuber or Tiktoker? A young entrepreneur has a knack for spotting content creators on the rise and wants to know how to make money in this space.
Creators are people and not businesses, so there is no stock market you can bet on in this world.
The creator economy is still growing, so the best way to make money here is to spot a creator you believe in and then add value! Edit, produce, find partnerships, or anything you like. But add value first and grow with them.
[22:43] Is paid media still working for you? After years of cheap paid marketing, a founder is struggling to find success with paid media.
While paid media was a super effective and cheap way to acquire clients, things have changed. This is no longer the silver bullet it once was.
Paid media can still have some success, but it is not cheap or easy.
The best way to rapidly scale a business through marketing is to find the next wave early. Paid ads were one of those waves, and we are seeing organic content coming to the end of its wave. You constantly need to be changing and searching for the next wave.
[27:58] Sponsored a TikToker with 1M followers and got only 15 clicks. Is this normal? A founder spends $1500 on a campaign with a creator and doesn't see immediate results.
Yes, this is absolutely normal. Short-form content is great for capturing attention at scale, but it does not convert to sales quickly at all.
The only way to win in content marketing is to play the long game, create a consistent strategy, and invest over time. This will take a while, but you will start to have success.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups.
THE SPONSOR
Thanks Miro for sponsoring this video! Click the link below and get 3 free boards forever!
https://miro.com/podcast
THE LINKS
Have a question you want us to answer? Send it through to [email protected]
Michael Sikand
LinkedIn: https://www.linkedin.com/in/michaelsikand/
Twitter/X: https://twitter.com/michaelsikand
Our Future Podcast: https://www.youtube.com/@OurFuturePod
My links
Youtube: https://youtube.com/@joelditrapani
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Other stuff: https://joelditrapani.com/
Newsletter: https://joel-di-trapani.ghost.io/
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