007 - Brand Purpose and Alignment When Tackling Racial Inequality (With Ryan Curtis-Johnson)

19/08/2020 33 min Episodio 7

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Episode Synopsis

"2020 is not all about COVID it's about listening to other peoples voices instead and taking the power to change, in your own hands."
In this episode, we speak candidly with Ryan Curtis-Jhonson, Head of PR & Marketing at DRPG, about the importance of brand values and purpose being in alignment with your diversity message.
We look at why too much focus on the external comms without addressing things internally could potentially expose some areas of businesses and discuss why this not the time to tiptoe around diversity issues or use Covid-19 as a barrier to starting the work that desperately needs to be done.

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