You know you want your customers, employees, and communities to be engaged, but what exactly does ‘engagement’ mean? Scott Gould, author of The Shape of Engagement joins me to talk about how independent software developers can sow the seeds engagement.
Talking Points

Why engagement matters
What engagement is
The three levels of engagement
The three processes that make up the cycle of engagement
Real-world examples of how typical marketing activities fit in the cycle of engagement
Simple steps software professionals can take to understand why their work matters to their clients

Guest Bio
Scott Gould is an author and popular speaker who champions the cause of real engagement in a world where so much is only skin-deep. As a management advisor he has helped some of the world’s biggest brands and oldest organisations get their customers, employees and communities highly engaged around their mission.
Related Links

Scott’s website
Scott’s book "The Shape of Engagement"
Trainer Weekly by Reuven Lerner
How to Fascinate by Sally Hogshead
TED Talk by Joe Pine
Social Proof
Derek Sivers
Kai Davis

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