Tim Hillison is the Founder & CMO of Entry Point 1, a company helping ambitious CEOs and technology founders jumpstart their marketing revenue programs, expand customer awareness, and win market share. In this episode, KJ and Tim discuss the key elements of modern go-to-market (GTM) strategies, the importance of understanding your target audience, and the evolving concept of product-market fit, now defined through the three Ps: problem market fit, product market fit, and platform market fit. The discussion emphasizes the necessity of cohesive teamwork across various departments, the transformation of marketing from a cost center to a critical revenue partner, and the significant role of brand and storytelling in today’s noisy market.   Key Takeaways: 02:16 Debunking Marketing Misconceptions 03:21 The Fundamentals of Disruptive Innovation 06:59 The Importance of Brand and Customer Behavior 16:48 The Three P's of Product Market Fit 26:09 The Role of Marketing in GTM   Quote of the Show (26:00): "Marketing is a social science, not a physical science. We're dealing with people. As we know, customer behavior has changed." - Tim Hillison   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Tim Hillison: LinkedIn: https://www.linkedin.com/in/timhillison/ Company Website: https://www.entrypoint1.com/ Company LinkedIn: https://www.linkedin.com/company/entrypoint1/       Free GTM Assessment: https://www.entrypoint1.com/gtmassessment   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

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