Lee Roquet is the Chief Executive Officer at Finch, an e-commerce marketing company that empowers e-commerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability. In this episode, KJ and Lee delve into the necessity of data centralization, narrative control in storytelling to clients, and the accountability between agencies and customers. Lee also touches on the challenges and saturation in the agency space, advocating for transparency, expectation management, and leveraging AI for creative and strategic advantages.    Key Takeaways: 01:48 A Spotlight on E-Commerce Innovation 03:03 The Power of Data and AI in Transforming E-Commerce 09:48 Centralizing Data for Strategic Insights 21:19 The Evolution of Agency Roles in the AI Era 31:45 Maximizing Human Connection in a Digital Age   Quote of the Show (21:00): "The last thing I always try to do is simplify, take out friction for the customer and employee experience. I want less systems, honestly." – Lee Roquet   Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Lee Roquet: LinkedIn: https://www.linkedin.com/in/leeroquet   Company Website: https://www.finch.com Company LinkedIn: https://www.linkedin.com/company/finch-ecomm-agency/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Ver todos los episodios