Redi Lappin is the Founder & CEO of Vokal, a growth agency purpose-built to maximize value for mid-market and private-equity brands. Reid is also joined by Hery Byrne, CFO of Vokal.   On this episode, Seth, Reid, and Henry discuss: Founding Vokal and evolving the CFO role Achieving organizational alignment Organic & inorganic growth Approaches to acquisition   Links: Vokal Reid Lappin on LinkedIn Henry Byrne on LinkedIn Seth Deutsch on LinkedIn   Topics: (00:00:00) - Intro (00:04:35) - Reid on Founding Vokal (00:09:50) - Henry's journey to becoming CFO of Vocal (00:14:08) - Evolving the CFO role (00:19:14) - Achieving alignment at every level of an organization (00:21:55) - Structuring a stock-equity program (00:29:39) - The impact of Reid's father (00:42:03) - Tapping into mid-market PE (00:47:43) - Performative contracts (00:50:01) - Organic and inorganic growth (00:54:07) - Key industry trends (00:58:31) - Acquisition approaches (01:02:11) - Advice for founders scaling their businesses   This Podcast is brought to you by CSuite Financial Partners.

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