In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Dr. Cori Lathan — entrepreneur, neuroscientist, author, and trailblazer in wearable tech and neuroengineering — to explore how technology can augment human capability.  Dr. Lathan, currently CEO of De Oro Devices and former CEO of AnthroTronix, shares insights from her career inventing tools for space exploration, childhood disability education, brain health, and aging. She discusses how marketers and business leaders can use AI tools not just for efficiency, but to create meaningful change and improve capabilities.  The conversation touches on the rapid rise of AI-driven innovation, product adoption challenges, and the entrepreneurial mindset needed to turn vision into reality. Whether you’re a CMO, founder, or marketing specialist, this episode will inspire you to think differently about the role of failure, invention, and future-building in business.  Topics include:  What it means to be a techno-optimist  Why AI isn’t just a tool — it’s a way to understand human behavior  Marketing innovation in the age-tech and medtech industries  How to approach failure, iteration, and timing in product development  Advice for leaders seeking to integrate emerging tech into their business models  This episode is a must-listen for those interested in marketing strategy, innovation, AI, and future-forward thinking.    InventTheFuture.Tech

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