If you ask someone how to create more value in business, you’re likely to hear the obvious - drive revenue growth and cut costs. That is of course the physics of any business. But every executive knows that it is not that simple. To increase revenues, you likely have to spend more and if you cut costs, revenue tends to suffer. Either way, revenues, and costs are just indicators, they are not specific actions you can take. In the last few years, business strategists redefined what value creation means. It is all about the steps you take to improve customer experience and increase the customer’s willingness to buy. Let’s see how that may change your digital value creation strategy.

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