ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Pitching Expert Commentary: Crafting Effective Intro Emails and Spokesperson Pitches"
Episode Synopsis
In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, and advice on getting your expert noticed—even when there’s no immediate story to pitch.
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