Digital Marketing Today: Leveraging New Technologies for Market Innovation Digital Marketing Today: The Cutting-Edge of Market Innovation Episode Summary: Tune in to the latest segment of Digital Marketing Today as we delve into the revolutionary impact of advanced digital marketing techniques and technologies on the industry. We're examining the case study of Homeprotect, a forward-thinking home insurance company breaking new ground with its proprietary data science platform – Cortex. Spearheaded by CTO Huddart, Cortex represents a paradigm shift in marketing efficiency and customer experience for the insurance sector. What's Inside This Episode: Custom Data Science at Work: Discover how the custom-built platform Cortex is empowering Homeprotect with an innovative pricing engine, enriched customer profiles, and a robust integration with Google’s advertising system, revolutionizing their marketing strategy. Automation in Lead Management: Explore the conversion from tedious manual processes to streamlined automated systems. Platforms like Nanonets are setting the stage for automated lead enrichment, giving sales teams a powerful tool to personalize marketing efforts and focus on what really matters – customer engagement and sales. This episode is a must-listen for digital marketing professionals eager to stay ahead of the curve in an increasingly competitive landscape. Join us as we uncover the importance of tech-driven adaptability and efficiency in the fast-paced world of digital marketing innovations. Don’t miss out on Digital Marketing Today's insightful look into the future of digital strategies and technological advancements. Subscribe now and elevate your digital marketing game!  Links:Interview: Dan Huddart, CTO, HomeprotectWhat is Lead Enrichment? How to automate it?

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