Digital Marketing Today Podcast

Welcome to the Digital Marketing Today podcast, your go-to source for the latest in digital marketing techniques and innovations. In our latest episode, we delve into the groundbreaking changes shaping the digital marketing landscape.

Episode Highlights

Join us as we discuss the pivotal developments highlighted by Giftify's acquisition of TakeOut7. This merger represents a significant shift in the restaurant industry's digital marketing approach by blending AI-enhanced marketing with operational technology. Giftify's new venture seeks to empower independent restaurants, enabling them to rival larger chains through personalized email campaigns and local search optimization.

The Role of AI in Ad Tech and MarTech

We explore the transformative role of AI in both ad tech and MarTech. AI is increasingly vital for marketers contending with shortened attention spans and pervasive ad blockers, offering advanced capabilities in identity resolution and consumer insights. Companies like Epsilon are at the cutting edge, employing AI solutions to meet privacy regulations while engaging users in meaningful ways, ultimately enhancing ROI and campaign effectiveness.

Innovations in E-Commerce

In the e-commerce sector, the introduction of Listrak's Experience Builder marks a pivotal advancement. This no-code tool facilitates the creation of personalized on-site experiences, crucial in the post-cookie era. It enables marketers to gather first-party data effortlessly and engage customers through real-time updates and AI-driven targeting. Experience Builder empowers retailers to improve customer interactions, drive conversions, and nurture deep consumer relationships, emphasizing the shift toward personalized marketing that fosters long-term brand loyalty.

Tune in to this episode of Digital Marketing Today to stay informed about these and other incredible innovations redefining the digital marketing landscape!

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