Revolutionizing Ad Targeting: Innovations in Digital Marketing and Ad Blocker Bans

08/11/2023 4 min Temporada 1 Episodio 41

Listen "Revolutionizing Ad Targeting: Innovations in Digital Marketing and Ad Blocker Bans"

Episode Synopsis

In this week's enlightening episode of Digital Marketing Today, we spotlight the latest happenings and advancements in the digital marketing landscape. Covering a diverse range of trends and innovations, this episode offers unique insights that will dramatically reshape your marketing perspective.Our first scoop delves into the recent "The Trade Desk's" partnership with "Circana". Our analysis sheds light on this pioneering collaboration in Australia that seeks to optimize authenticated audience targeting and multi-retailer measurement solutions for advertising. We take a deeper look into how brands utilizing The Trade Desk can reap the benefits of advanced store-level data analysis and compare sales uplift. Next, we report on Google's latest endeavor: a worldwide expansion of their efforts to ban ad blockers. As users flip the script and counter with assertions of EU privacy law violations, we debate the implications of YouTube's push for ad unblocking or YouTube Premium subscriptionsLastly, we delve into the groundbreaking partnership between Amagi and AD Digital. Their joint venture aims to launch TV Aparecida’s new free ad-supported streaming channel. Relying exclusively on Amagi’s infrastructure and AD Digital’s services, TV Aparecida seeks to revolutionize the advertising landscape.With the success of this launch underlining the potential of cloud solutions for channel creation, distribution, and monetization, we analyze the potential repercussions for the digital marketing industry.Whether you're a seasoned marketing professional or a novice Digital Marketer, tune into Digital Marketing Today  to stay ahead of the curve in the ever-evolving world of digital marketing. Links:The Trade Desk and Circana partner to strengthen retail data in AustraliaYouTube’s ban of ad blockers might be illegal in EuropeAmagi and AD Digital Partner to Launch TV Aparecida’s New FAST Channel

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