Welcome to the latest episode of Digital Marketing Today, your essential source for news about digital marketing techniques and innovations. This episode takes us into the heart of recent digital marketing happenings from the land down under, Australia, and from across the pond in Europe.Our hosts kick off with an important discussion on the current media climate in Australia where media executives are rallying for laws to counter anti-competitive behaviors from tech giants such as Google and Meta. This follows a revealing report by the Australian Competition and Consumer Commission focusing on the controversial 'self-preferencing' practices.We then take a pivot to Europe where we dig into the announcement of the merger of Cookie Information and Piwik PRO. This union aims to bolster the privacy-friendly tech offering in the market, which is a strategic alignment in the interest of privacy and data security. It proposes an integrated digital suite for marketers to manage their data responsibly and within compliance.In Digital Marketing Today, we underline these significant developments and discuss the evolving landscape of digital marketing in the shadow of large tech corporations and the growing demand for data security. Tune in for an insightful journey into the world of digital marketing news. Don’t miss out! Links:Australia’s media executives demand Albanese government to create codes of conduct against big tech companiesCookie Information and Piwik PRO merge to give European marketers more control over their online data (Sponsored) | EU-Startups

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