Welcome to Digital Marketing Today, your source for breaking news about the latest advancements and innovations in the digital marketing sector. Our latest episode covers everything from key partnerships driving changes in the industry to emerging technological trends that could reshape the way we market, including SEO techniques, digital ads on platforms like Google and Meta, and promises to deliver invaluable insights for aspiring and seasoned digital marketing professionals alike. In this segment, we delve into the recent deepening of the strategic partnership between the well-established Omnicom Media Group Australia (OMGA) and rising star in the marketing world, The T!LT Agency. What can we expect from this partnership? We explore how this move will benefit T!LT's team and clients, granting them extended access to OMGA's services and tools, and potentially improving their digital reach. Did you know about OMGA's innovative eCommerce practice, Transact, yet? We elaborate on this new model which consolidates various eCommerce skills across all OMG agencies, and its potential implications for the digital marketing landscape. This episode's discussion doesn't stop there. We explore the rising trend of generative AI and machine learning in digital marketing, notably in the creation of 'deepfakes'. Their potential to revolutionize advertising is undeniable, but what about the ethical implications? Our hosts shed light on the outstanding issues concerning the lack of consent and control in recreating celebrities' digital likeness and the necessary balance that needs to be achieved between exploiting these groundbreaking techniques for marketing success and ensuring the protection of personal rights.  Digital Marketing Today is not just a podcast – it's a deep dive into the rapidly changing world of digital marketing. Keep yourself updated with the latest news, techniques, and innovative developments in the industry with us. Tune in today! Links:Omnicom Media Group Australia bolsters partnership with The T!LT AgencyTom Hanks unwillingly cloned by AI to sell dental plans

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