Digital Marketing Today - Exploring Innovations in Out-of-Home Advertising and Green Power with oOh! Media

24/10/2023 3 min Temporada 1 Episodio 30

Listen "Digital Marketing Today - Exploring Innovations in Out-of-Home Advertising and Green Power with oOh! Media"

Episode Synopsis

Title: Digital Marketing Today: Innovations in OOH advertising and green power implementation with oOh! Media company.Welcome to a fresh episode of Digital Marketing Today, where we bring you the latest news, techniques, strategies, and innovations from the world of digital marketing. In this episode, we drive you through oOh!, an Out Of Home media company that is at the forefront of changing the face of advertising in Sydney's Central Business District and beyond. Learn about oOh!'s groundbreaking digital advertising initiative, which is going to light up the Sydney skyline with over 800 digital screens incorporated into its new, high-end network. Step into the future as we discuss their pioneering use of large format, full motion 3D Anamorphic screens - a first for Sydney's CBD. We also delve into how digital technologies are helping reconstruct physical locales, as we look at oOh!'s project involving the digital reconstruction of the Sydney Metro City and a Southwest line, following their successful major tender win. Understand how digital marketing is seeping into the outdoor spaces of upscale suburbs with oOh!'s partnership with Woollahra Council to introduce Out-of-Home advertising. We delve into the implications of this innovative move and how the company plans on integrating their digital screens with green power, potentially revolutionizing the advertising industry while being environmentally friendly. Join us on this enlightening journey and discover how oOh!'s initiatives are reshaping Sydney's advertising landscape significantly. Whether you are a digital marketer, an advertiser, or someone passionate about innovation and technology in marketing, this episode is for you! Links:oOh! announces launch of premium Sydney Out of Home network

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